Watches have a long history and the tattered pages have evidences that old men sported time pieces as well, though not in its conventional form. The Tata Group’s far sightedness paid off well when it thought of the watch market to have vast potential. Thus the year 1987 landmarked the origin of this watch pioneer in India with no looking back.
Titan watches in India are extremely popular due to the wide offering the brand has for the masses as well as the classes. The brand is par all economic backgrounds, tastes and segments. Recognizing the fact that India is a country full of diversity, Titan watches in India had to be varied in design and price range. Since then the company has been introducing new collections almost every year.
Underpinned by a single strategy of ‘innovation’ the company has successfully conquered domestic markets and is on a sprawl to win international hearts as well. The fashion industry changes its tone every minute and various hues exist here, Titan has impeccably catered to these changes.
One of the finest examples of Titan’s expert research and innovation is the introduction of the Edge collection, boasting of wafer thin watches. The 3.5mm slim and water resistant piece came into being in the year 2002 claiming huge sales and success.
The Titan advertisement is another intriguing facet of the brand. The music track lures in every Indian mind and has deep imprints on every heart. The segment from Mozart’s 25th Symphony was a rage since its first appearance. To sum up thus, Titan India is not just a watch manufacturing company but a brand in itself that has set the watch market on fire, and has made inroads into every single Indian closet. The stylish and elegant watches owned by almost everybody has an emotional story behind.